Mission Vision & Values
Mission, Vision & Values
Our Mission
The Westbrook Group of Companies strives for the best of family business culture with best practice governance, management, and strategy. We care for the communities we share, the sustainability of our products, and the long-term future of the planet. We create sustained growth with a diverse collection of extraordinary people, distinctive brands and best in class products. Through governance, integrity, and a focus on quality, innovation, and sustainability we develop companies and people for long term success.
Our Vision
Sustain and grow an extraordinary Group of Companies that past generations of stakeholders are proud of, current generations are engaged with, and future generations will carry forward. Stakeholders include our communities, our people, our shareholders, our customers, and our suppliers.
Our Values
Governance
- We make wise decisions despite ambiguity
- We identify root causes, and get beyond treating symptoms
- We think strategically, and can articulate what we are, and are not, trying to do
- We make decisions based on the long term, not near term
- We are concerned with structure and processes for decision making, accountability, control and behaviour
Communication
- We listen well and seek to understand before reacting
- We maintain calm poise in stressful situations to draw out the clearest thinking
- We adapt our communication style to work well with all customers and consumers
- We provide candid, helpful, timely feedback to colleagues
Curiosity
- We learn rapidly and eagerly
- We make connections that others miss
- We seek to understand our customers and consumers from across North America
- We seek alternate perspectives
Courage
- We say what we think, when it’s in the best interest of the group, even if it is uncomfortable
- We make tough decisions without agonizing
- We take smart risks and are open to possible failure
- We question actions inconsistent with our values
- We are able to be vulnerable, in search of truth
Passion
- We inspire others with our thirst for excellence
- We care intensely about our customers and consumers
- We are tenacious and optimistic
- We are quietly confident and openly humble
Collaboration
- We seek what is best for the group of companies, rather than what is best for yourself
- We are open-minded in search of great ideas
- We make time to help colleagues
- We share information openly and proactively
Innovation
- We create new ideas that prove useful
- We re-conceptualize issues to discover solutions to hard problems
- We challenge prevailing assumptions, and suggest better approaches
- We keep us nimble by minimizing complexity and finding time to simplify
- We thrive on change