Our Shareholders & Directors

We are a proud multi-Generation Family-Owned Business, based on a philosophy of best practice family ownership augmented by non-family and family professional leadership and governance.

Our Shareholders include members of the third generation: Will Vermeer, Mike MacLeod, Josh Vermeer, Chris Heuving, Nick Vermeer: Second generation: Ian Vermeer and Dave Vermeer. First Generation (Patriarch): William Vermeer Sr.

We strongly believe in the best practice Governance through an active Board of Directors comprised of Non-Family Business Leaders and multi-Generation Family members. Our Directors ( Janice Locke, Ian Vermeer, Dave Vermeer, Will Vermeer and Michael Macleod) bring industry leadership in our core markets and products as well as best practice governance and strategy.

Our Officers

Extraordinary Operational Leadership

Janice Locke is President and CEO of the Westbrook Group of Companies.

Chad Boulay, Ray Bryer, Ian Vermeer and Will Vermeer are Divisional Presidents and CEO’s of Sierra & Savoir Fleur, Westbrook Systems, Westbrook Greenhouses and Westbrook Trailers, respectively. 

Our officers bring extraordinary leadership in the operation of our divisions in accordance with our Strategic Goals and Direction


Our People

Karine has been a member of our team for 10 years now, having the opportunity to grow professionally and hold positions from Floral Designer and purchaser at Savoir Fleur to her current position as Account Manager at Sierra. Her immense passion for flowers and her designers eye fuels her motivation to develop new offerings for clients and to never be satisfied with the status quo. Karine goes above and beyond, year after year and does it all :  from floral designs, creating seasonal and holiday collections, quality support, shipping support, social club member, translations & purchasing, we can always count on her and her incredible energy and positive attitude.  Thank you, Karine, for your dedication & passion. We are so fortunate to have you on our team!  

Karine fait partie de notre équipe depuis maintenant 10 ans, ayant eu l’opportunité d’évoluer professionnellement et d’occuper des postes de Designer floral et acheteuse chez Savoir Fleur à son poste actuel de Gestionnaire de comptes chez Sierra. Son immense passion pour les fleurs et son œil de designer nourrissent sa motivation à développer de nouvelles offres pour les clients et à ne jamais se contenter du statu quo. Karine va au-delà, année après année et fait de tout! Des designs floraux, création de collections saisonnières, support qualité, support entrepôt, des achats, membre du club social, des traductions et plus. Nous pouvons toujours compter sur elle, son énergie incroyable et son attitude positive. Merci, Karine, pour ton dévouement et ta passion. Nous sommes tellement chanceux de t’avoir dans notre équipe!

‘’I have been so fortunate to be surrounded by such wonderful and dedicated colleagues for many years now. The relationships I have fostered, along with my personal and professional growth make me proud to work for Sierra’’

« J’ai eu la chance d’être entouré de collègues merveilleux et dévoués depuis de nombreuses années maintenant. Les relations que j’ai entretenues, ainsi que ma croissance personnelle et professionnelle, me rendent fier de travailler pour Sierra »

Karine Généreux-Larose, Account Manager
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