Our Shareholders & Directors

We are a proud multi-Generation Family-Owned Business, based on a philosophy of best practice family ownership augmented by non-family and family professional leadership and governance.

Our Shareholders include members of the third generation: Will Vermeer, Mike MacLeod, Josh Vermeer, Chris Heuving, Nick Vermeer: Second generation: Ian Vermeer and Dave Vermeer. First Generation (Patriarch): William Vermeer Sr.

We strongly believe in the best practice Governance through an active Board of Directors comprised of Non-Family Business Leaders and multi-Generation Family members. Our Directors ( Janice Locke, Ian Vermeer, Dave Vermeer, Will Vermeer and Michael Macleod) bring industry leadership in our core markets and products as well as best practice governance and strategy.

Our Officers

Extraordinary Operational Leadership

Janice Locke is President and CEO of the Westbrook Group of Companies.

Chad Boulay, Ray Bryer, Ian Vermeer and Will Vermeer are Divisional Presidents and CEO’s of Sierra & Savoir Fleur, Westbrook Systems, Westbrook Greenhouses and Westbrook Trailers, respectively. 

Our officers bring extraordinary leadership in the operation of our divisions in accordance with our Strategic Goals and Direction

Hugo - Our People

Our People

Hugo Perez has been an integral part of our operations team for the last 5 years. As Warehouse Supervisor for both Sierra and Savoir Fleur, Hugo thrives in our fast-paced environment and sets the tone for any group he works with. Always willing to help anyone in need, Hugo is known to collaborate on ideas or processes to improve the internal and external customer experience. He is incredibly reliable, responsible, dedicated and just enjoyable to work with, even during the toughest periods of the year. As a result of Hugo’s eagerness to learn and to bring changes, he has contributed to many of our successes throughout the years. 

We thank Hugo for setting the example every day, we are lucky to have him on our team! 

“What I love the most about my job is the daily contact I have with my coworkers and our clients. I love that Sierra is a multicultural company that has a great family like culture. I am grateful for the opportunity to demonstrate my skills and dedication. Every day is a new day at Sierra, full of challenges and learning possibilities, which I really enjoy.”

Hugo Perez, Warehouse Supervisor
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